Preview for the documentary In This Moment, “an intimate look at the life of beloved coach and mindfulness teacher Alex Peavey as he navigates terminal cancer with presence and grace. Featuring powerful reflections from former students like Russell Wilson, the film explores how mindfulness shapes legacy, love, and what it means to truly live.”
As a coach, counselor, and mindfulness mentor, Alex Peavey ’99 has dedicated his life to helping others overcome adversity and uncertainty. Today, Alex and his family face untold adversity and uncertainty as he navigates terminal cancer.
The Virginia Chapter of Delta Upsilon Fraternity (DU) has created this fundraiser to help Alex, his wife, Sarah, and their two children keep moving forward. With your support, this campaign will help to relieve the Peavey family from relentless financial pressure and allow them to focus on treatment and family.
The Fundraiser
100% of funds raised will go directly to the Peavey family.
General donations will be accepted through April 6 (NCAA championship game). All gifts will make a difference!
Tournament Bracket Challenge
Purchase entries now through March 19 (noon) to join the UVA DU March Madness pool for the 2026 NCAA Men’s Basketball Tournament.
Use this link or scan the QR code at the end of this page to reach our fundraising site.
Entrants will receive a confirmation email. Brian Mercer ’11 will follow up in a separate email with instructions to join the private ESPN bracket pool.
Nearly two dozen DU brothers have volunteered to cover the bracket prizes.
- 1st Place – $650
- 2nd Place – $300
- 3rd Place – $150
After April 6 (NCAA championship game), we will contact winners to confirm preferred method of electronic transfer.
Raffle
Each bracket purchase will also count as a raffle entry. The Virginia Chapter Alumni Board has sponsored five raffle prizes (descriptions coming).
We will use an online randomization tool to select winners. If an entrant is selected for a prize, they will not be eligible for additional prize drawings.
The Alumni Board will notify winners via email by April 8 and confirm shipping information.
About Alex and His Fight
Alex Peavey is a beloved friend, coach, counselor, and mindfulness mentor whose life has been devoted to helping others. He has had an immeasurable impact on countless individuals, especially student athletes, as they work to strengthen their mental health and share the power of mindfulness. Over the years, Alex has worked with athletes and coaches across high school, college, and professional sports including UVA, VCU, and Richmond Collegiate. Inspired by Alex, The Peavey Project in Richmond, VA, works to amplify his lessons and legacy.
Alex and his wife, Sarah, are raising their two children, Bodhi and Jane, while facing an unimaginable challenge together. In 2020, doctors discovered a rare and aggressive secondary neuroendocrine cancer in his bladder, further complicating his treatment and care. At age 39, Alex was diagnosed with incurable metastatic prostate cancer. He has endured nearly 30 cancer-related surgeries, numerous rounds of chemotherapy and radiation, and ongoing hospitalizations.
For more about Alex, his impact, and his battle, please visit the following pages.
- Alex Peavey’s cancer fight unites UVA, Virginia Tech, Penn State hoops coaches – David Teel, October 19, 2025
- In This Moment: Speight’s Documentary Chronicles Peavey’s Journey – Caroline Benjamin, February 28, 2025
- New documentary chronicles Alex Peavey’s cancer battle – Mike Barber, December 15, 2024
- VCU mindfulness coach perseveres beyond all odds
Your Contributions Matter
The cost of treatment combined with the loss of income has placed an extraordinary financial burden on the Peavey family. Cancer has taken just about everything the family ever saved. Medical bills continue to arrive alongside everyday family expenses.
Your support helps lift an enormous burden from a family doing everything they can to hold on to hope, health, and time together. Every contribution, no matter the size, makes a meaningful difference.
2026 Alex Peavey Bracket Challenge
